What is brand management, what kind of changes have occurred in brand management in the digitalized world, may be among the questions that you have come across in your company/company recently. We wanted to prepare this article for you to answer these questions.
Brand management is an inevitable necessity for your company/firm. Well, when we move on to the part of how brand management should be done, first of all, you need to analyze your company, business, products or services accurately and objectively. After these analyzes, you need to examine your competitors and draw a roadmap for yourself.
You remember the times when brands were ahead of the product and when we used the product with its brand. For example, the words we use such as Selpak and Jeans are actually their brands. At this point, we understand once again the importance of brand management. Because in intense competition environments, brands reach brand awareness by staying in mind with their different jingles, slogans, or logos.
Coming to the question of how they do this; After analyzing the competitors, you need to come up with a name for your brand. While determining the brand name, you should distinguish yourself from your competitors and choose a name that will be easy to remember. In the motto determination part, it should be a sentence or word that is not too long that everyone can understand, and you describe yourself correctly. Brand positioning is also an important part of brand management. It is the way your audience or potential audience perceives you. With the help of this positioning, the place of your brand in the market will be determined and your product value will be created.
After determining the paths, you will follow in the brand name, brand motto and positioning section in brand management, you should set up the first advertisement of your brand. This is very important both for the reputation of your brand and for its memorability. If someone or someone is going to play in your advertisement from the music you choose the text you will use should be prepared meticulously. The words you will use here should not hurt any segment. As we all remember good advertisements, bad advertisements are just as well known and often spread faster. This may result in damage to the brand reputation. For this reason, it is very important for the future of your brand to get support from professionals while doing brand management.