What is SEO? How Should SEO Be Done?
Updated: Nov 6, 2021
If we say what is SEO; First, it is necessary to start with its expansion, it is the abbreviation of English 'Search Engine Optimization'. So, what is this 'Search Engine Optimization'? To put it briefly; SEO work is to make your website suitable for search engines' criteria in a way that will allow easier crawling in search engines and to move your website higher in search engine searches for the keywords intended to optimize your website.
How Do SEO Works Contribute to You?
The main contribution of SEO work to you is to rank high in search engines. Recently, “What is SEO or why is SEO important?” You can ask yourself these questions very often. Search engine optimization, which is among the digital marketing factors that makes your brand's online awareness strong, is undoubtedly of great importance. Being at the top is very valuable in today's online competitive environment.
If you rise to the top with your services and products and differentiate from your competitors, you can increase the visibility of your brand and reach more customers. One of the most important elements for this is to have the right digital marketing plan. You should work with an experienced SEO agency to have the right digital plan.
Because you can see the contributions of an experienced agency to the brands, they do SEO work and the success you will achieve in line with what you want. Agencies that have not done SEO work or are just starting out can pull you back. SEO efforts will not increase the visibility of your brand. As Anfora Creative, we have proven many times over the last 10 years that we do this job properly. (Click: Our Success Stories)
What is On-Page SEO? How is SEO work done?
On-page SEO works are the making of several technical arrangements so that search engines can better understand your page. It helps search engines to scan the site regularly in on-site studies. Regular crawling of your site is important for your visibility.
Search engines prioritize the experiences of the visitors while browsing the content of your site and create your site's algorithm in line with those experiences. Because the purpose of search engines is to present the results desired by the visitors or the people who will visit them in the most practical way.
Authenticity is very important during on-site SEO work. If you use the articles of other sites and the keywords they use, this will not be a correct SEO. Losing your authenticity will set you back. Determining the target words with the right SEO works will take you to the top of the search engines and will guide the user to reach the highest quality content.
What is Off-Page SEO?
Many different techniques can be applied during off-page SEO work. One of the most important is to get a high number of backlinks. A backlink is a link that a website gives to another website, in other words, a backlink. But the critical issue here is the absence of backlinks by manipulation in search engines, which is not found right by search engines.
Because the values of backlinks are determined by visitor interactions. Backlinks that are not related to the content can be seen as spam by the search engine. The reason for this is that backlinks do not have a reference on the side of search engines. Setting backlinks correctly will ensure that you are referenced by visitors.
Another applicable technique is to add website links to social media posts. Social media shares are also used as an effective off-page SEO work in search engine rankings. Effectively sharing your brand's developments and campaigns with your website links through your social media accounts will increase awareness of your website and provide you with backlinks.
In addition to these, digital PR works include all the content published on websites, blogs, social media, and news sites to increase the prestige of your brand, reduce the impact of negative effects on digital media and turn it into a positive one.
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