The Importance of Competitor Analysis in Social Media Management
Social media management is a challenging task. Your social media accounts that you will use for your company/brand should always be active and attractive. It is very important at what time you share a story or post, what you share should contain, and who you are addressing. Before starting these, there is a much more important issue that you need to do to analyze your competitors, in this article, let's talk about how you can analyze your competitors while doing social media management.
Competitor analysis in social media management is a type of analysis that you can prepare by examining the social media usage and performance criteria of the brands you want to compete with. First of all, you need to determine your competitor brands in which sector you are in. What have your competitors done, what social media are they on, how many followers do they have, and what are their interaction rates?
For example, if the products in your industry are watched more on Youtube, you should produce different content than your competitors and open a channel on Youtube. You should always be in contact with your designated audience. Remember, social media management is the channel where you can reach your customers in the fastest and most effective way. While messaging with them and subtexting your posts, you should not lose the feeling that there is always a person they can communicate with.
It is not an easy task to prepare an analysis from the data of your competitors' social media accounts. The important thing in social media management is not to find the data, but to analyze them afterwards. The tools you will use while analyzing and your perspective on analysis are very valuable. You should approach all your opponents with devotion in an impartial way. If you look at your competitors' social media to disparage or just criticize them, you may miss the essential part.
For example, what time your competitors share on Instagram, on which days, what they share is very valuable. For the importance of sharing hours in social media management, click. Another factor to consider when examining them is how much they communicate with their audience. Because social media management sharing frequently or sharing entertaining content may not always appeal to your audience and your returns may not always be good. You should make sure that there are texts that will not break any sections, especially in the sub-texts you write. Social media is a very convenient place for you to get lynched and lose your reputation.
With the help of social media management, you can more easily examine the activities of your competitors in digital environments and generate new ideas in response to them, thanks to the structures developed for you to follow and analyze your competitors. With social media management, for example, you can easily reach the customer complaints of your competitors and you can attract them to your target audience by not making the mistakes they make or by providing what your competitors cannot provide to their audience.
Another important issue in social media management is the language your competitors use in their social media accounts. Since the language you will use will enable your target audience to perceive you and put you in a mold, you should determine it first and stick to your choice. At this point, the language, and ways of expressing themselves in the social media channels used by your competitors are also valuable for your future.
Social media management will also support you in determining your own corporate language in social media. Another factor to be considered about the corporate language is that it may not mean that the same language will be used in every social media channel you will use. To take an example, social media management companies often use LinkedIn because they want to show their prestige and professionalism. For example, if we think of the language you use on Instagram as more cheerful, it may be funny to share what you share there on LinkedIn.
The essence of the matter is social media management is a job that should be done professionally, and we recommend that you leave this job to the experts. Both for the reputation of your brand and for the future. You should not forget that everyone has a digital identity now.