Why Digital Marketing is Important?
Digital marketing has become a necessity, not a choice, for companies/brands in today's technologies. In its simplest definition, digital marketing, like traditional marketing, is the digital form of the way companies/brands present their products and services to their potential customers.
Why Digital Marketing Instead of Traditional Marketing?
With the development and transformation of technology, there have been and are many changes in our lives. Sometimes we adapt to some changes without even realizing it. While there are so many changes, it is inevitable that there will be changes in the advertising industry. One of the most beautiful features that distinguishes digital marketing methods from traditional marketing is that it is measurable.
In digital marketing methods, we see works such as social media management, website, online advertisements, and e-mail marketing almost every day. When we look at the basis of these methods, brands try to reach their potential, target audiences, or try to activate their current audience.
Since you can organize an advertising campaign for the target or potential audience you have determined in digital marketing methods, you will be more advantageous in terms of cost and you will be able to follow the reactions of your audience. For example, let's say you sell designer hats. Instead of showing the visuals you have designed for your hats to everyone, presenting them to your potential customers who use and can use this type of hats will save you money both in terms of return and cost. Another feature is that you can see the other interests of the target audience you have determined. In this way, while preparing the visuals and designs of your products, you can use other areas of interest to attract their attention.
You have varieties that you can use a lot in digital marketing methods. Thanks to this diversity, you can use the advertising campaigns you have prepared in different areas and with different methods. For example, having an Instagram page for your company/brand is very valuable. The more interesting the posts and stories you will share there, the more likely it is to increase your page traffic.
One of the most important methods in digital marketing is SEO studies. For example, if you are an e-commerce site, it is very valuable to rank high in search engines. You will not be able to reach your potential audiences when you do not appear in searches or when you are in the lower ranks. At this point, doing SEO work will provide organic traffic to your site and will also relieve you in terms of your advertising budget. In digital marketing methods, SEO is the most effective way to attract organic traffic, especially on e-commerce sites. Especially if you have just opened your e-commerce site and you do not have a large budget, free organic traffic will be much more advantageous instead of allocating a budget for more advertisements.
Digital marketing methods are more lucrative than traditional marketing methods in every respect. Considering that in today's digital world, the majority of people buy anything they can buy through social media or search engines, digital marketing is of great importance for you to be able to compete and increase your brand value. But it is a very time-consuming and demanding job. That's why we recommend that you work with successful teams/agencies to move forward with the right steps when starting out. Skipping the steps to be taken at the beginning and then waiting for help from experts will delay the point you will reach.